Thursday, September 15, 2016

Great Upcoming FREE Program: Market Ready

Our upcoming FREE workshop, Market Ready, will discuss some of the best practices involved in marketing and selling your home-grown products locally. It's perfect for small-acreage producers, but even backyard growers who want to explore selling produce, herbs, eggs, honey, etc. locally, will benefit. Please join us! Press release below.
The Texas A&M AgriLife Extension Service in Travis County will present a marketing workshop to help small-scale agricultural producers sell their produce to area restaurants and grocery stores.

The free workshop, “Market Ready Training: Selling to Restaurants for Local Growers,” will be held from 9 a.m.-noon Sept. 26 at the AgriLife Extension office, 1600-B Smith Road in Austin.

“The program is designed for local farmers and small-acreage growers, as well as potential buyers,” explained Dr. Daniel Chavez, AgriLife Extension economist, College Station

Chavez, who will present the program the workshop, said topics will include restaurant sales, product marketing, the Young Farmer Grant Program and the Texas Department of Agriculture’s GO TEXAN program.

“The Market Ready program is value-added, best practices course that covers the nuts and bolts of making your product market ready for sale to local restaurants, smaller grocery stores, small grocery chains and others,” he said.

Chavez said workshop specifics would include relationship building, product packaging, labeling and pricing, delivery and storage, along with invoicing, quality assurance and insurance requirements. There also will be information on the financial assistance programs available to small-scale producers.

“At this workshop, attendees will get to know what the potential buyers want and how to effectively market their produce,” he said.  

For more information, contact Chavez at 979-587-4492 
To RSVP, contact Daphne Richards at

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